For a long time Kenya has heavily marketed itself as a premium tourist destination in the western market of Europe and USA. However last year the country experienced a 0.3 percent decline from this market due to insecurity and the Euro Zone crisis. As a result the Kenya tourism board is changing strategy on how they sell Kenya to new and potential market. Yes Kenya is going East.
On Monday the Kenya tourism marketing board officials embarked on a week long campaign to woo tourists from the Middle East. This campaign aims to lift the number of tourists visiting Kenya from one million to three million annually by tapping on the rest of Africa and Middle East market.
The KTB officials are on a tour of Kuwait city, Dubai, Abu Dhabi and Doha. KTB has said these cities and especially Kuwait have shown all the indicators of contributing to Kenya’s tourism growth as Kenya turns to emerging markets and Africa for more tourists.
“Kuwait is potential to us and this is the beginning of our efforts to tapping into the market that is interested in luxury travel”, says KTB acting Regional Marketing manager in charge of Africa Fatma Bashir.
KTB has also leveraged on all opportunity to engage select media in all these cities with a view of equipping them with information on Kenya’s tourism products so that they are able to report from a point of knowledge.
KTB is meeting about 200 travel agents in these cities to interest them to sell Kenya.
Kenya’s Ambassador to Kuwait Mohammed Mahat challenged KTB to persist in it’s presence in the market by dedicating time and resources in order to increase destination awareness and get a fair share of Kuwait’s potential.
“Kenya has an authentic product that is thrill and experience for those who visit. We are the home of authentic safari and this was endorsed by being voted ‘Best Safari Destination 2013′ by the World Travel Awards in December, 2013,”he said.
The envoy assured Kuwait residents of smooth visa process and Kenya’s versatility as a tourist destination.
“Besides beach and wildlife, this market is interested in honeymooning in Kenya, adventure including water sports like snorkeling, quality accommodation, culture and all that is uniquely Kenyan.